Tuesday, 22 April 2014

Portfolio Meetings: The Opinion of Agents

During the past months I’ve been trying to get my portfolio reviewed and it proved far more difficult then I imagined. I discovered the hard way that agencies don’t like to meet you face to face unless they know enough about you in interest of hiring you.  I also discovered that undeniably the capitol was the best place for business contacts and job opportunities, that’s not to say there isn’t elsewhere but it is difficult. A successful illustrator may have to get use to travelling to unknown cities for clients if they want a secure and steady income, having said that this is an industry that deserves a “whatever works” mentality.

My first portfolio review was by Fig Taylor, a genuine authority since she is an illustration agent and a. Her opinion was that my digital painting style seemed to be my strongest work which is very time consuming for me to do. Such work from me is rare and would deserve a client and subject that I would have to be in love with. Her advice was “to take out work that others can do better”, which is another way of saying be true to yourself; the main problem with my portfolio was that it was having an identity crisis and I think the reason behind this is that in my past projects I was obsessed with what the client would want that I actually forgot about my own taste, and that really confuses clients.
 


 

My second review was by the guys at Illustration Ltd. and they were very kind and gracious. Again they took a liking to my digital work but they did however explain that in today’s age it is important to use a combination of traditional and digital for best results. The main advice was that I should always have work within context, clients love to see work in its final phase, be it a printed or screen captured so it’s not just the original concept and sketch that people will see. It shows a level of professionalism but an exception to this rule is not to have photographed work framed and on display. A footnote of the exhibition is more than enough for your portfolio.  Alice Ball gave me encouraging advice in respect to what Fig Taylor said. A portfolio can still have a variety of styles and experimentation, the key towards it being any good is to have a high and consistent ratio of one particular style.

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